Legal Tech for Startup Lawyers: Deal Closing Software

TL;DR: Deal closing software for collecting and tracking signatures, then compiling closing sets, is a great legal tech category for law firms to streamline administrative tasks on deals, saving clients money and time. Based on my research of the available options in adopting legal tech for our own elite boutique firm (Optimal Counsel), Closing Folders and Litera Transact are the closing tools that other firms should take a look at. Bigger picture, law firms need to think deeply about the proper balance of legal industry values (flexibility, advocacy) v. tech industry values (speed, standardization) as new legal tech hits the market. There are potentially serious negative consequences for companies (clients) if we thoughtlessly let one industry’s values dominate the other.

After publishing How Much Seed Rounds Cost – Lowering Fees and Expenses Safely, which ended up getting way more traction than expected, a number of lawyers from other firms reached out to me politely asking for recommendations as to what tools we use at Optimal for streamlining administrative tasks on deals. I sometimes forget that, even though this blog is targeted toward founders, quite a few lawyers and firms in the industry follow SHL as well. I also occasionally hear from law schools planning their course curricula.

Given that our firm is built around a thoughtful balance of blending lean legal tech with elite lawyers, I can understand other players in the industry looking to us for recommendations. My view has always been that the “optimal” blend of legal and tech ensures that the core values of neither industry get shoved down the throats of clients; who ultimately should be the ones getting better served. Rather, it’s about balancing the positives of both, while counteracting their negative tendencies.

Balancing Legal and Tech Industry Values

Key values of the elite tier of the legal industry are flexibility and trusted advocacy for a client, and (in the case of startups) a client led by executives (founders) often at a substantial informational disadvantage relative to players they are negotiating with. See Negotiation is Relationship Building for a deep-dive on just how much founders and startup teams lose when trusted and experienced legal counsel is pushed out of the picture by misaligned market players who profit from displacing lawyers at the negotiation table.

Legal: Trusted, Flexible Strategic Advocacy with Professional Liability

Having a relationship with a highly experienced and trusted senior lawyer, without ties to your investors, is one of the best “equalizers” for founding teams navigating the fog of an opaque market full of much more experienced players. Unlike regular vendors of services and tools, lawyers have professional ethical obligations to their clients, as skilled fiduciaries advocating for their interests. Paying for counsel is not just paying for a neutral product or service, it’s paying for an experienced advocate reviewing terms and negotiating specifically for your team’s context and priorities.

The downside tendencies of the legal industry are, for some lawyers at least, to “overwork” projects; making unnecessary comments and mountains out of molehills. Reputational competition can put limits on this behavior, but it still occurs in some circles. Clients and Boards should be educated as to what terms are very high impact and high-risk – such as core economic terms, or governance terms influencing the power hierarchy of the business – while, especially on smaller projects, accepting “good enough” for the more marginal terms unlikely to be impactful other than in rare edge-cases.

This is why I’m a big fan of taking an open source” approach to legal templates for early-stage work, reflected in the Seed Round Template Library. Creating a common language framework as starting points can significantly reduce unnecessary negotiation over unimpactful issues, while preserving the flexible and trusted dynamics of each side having advocates looking out for their client’s interests. Independent counsel serve as the flexible “software developers” of this market (contract language is code), with open source templates serving as the transparent and modifiable “github” repository.

This is better for clients and the market than a centralized and proprietary “no code” framework by which self-interested participants, like prominent investors or VC-backed software vendors, impose their inflexible and uneditable “code” (contract terms) onto the entire ecosystem, in part by pretending that something is a universal “standard.” A flexible “open source” approach to early-stage deal terms provides efficiency, without requiring an enormous diversity of market players to fit their businesses and investor theses within a handful of narrow structures.

Tech: Standardization, Scale, and Speed

Unlike the legal industry’s values, which heavily prioritize strategic advocacy and flexibility, the values of the software industry are efficiency, scale, and speed. These are absolutely important values that law firms need to integrate into their cultures to serve clients well, while also being very candid when these values are being exaggerated to dupe inexperienced teams. The negative side of hyper-automation is reduced optionality (inflexibility), and a tendency to gloss over nuances in order to make it easier to sell a software-based service. This downside can sometimes be astroturfed with an over-emphasis on mass-market “data,” when even data compilation and visualization requires significantly narrowing the scope of variables, quietly labeling impactful terms as “standard” or “boilerplate” when they absolutely are not.

A great example of how this plays out is the selection bias of automated tools. They’ll promote “data” suggesting that X or Y is some kind of “standard,” while glossing over the fact that X or Y are the primary options promoted by their tool, creating a self-motivated circularity. You can only choose X or Y if you use the tool, and the tool then uses its self-selected “data” to tell you that X or Y are the “standards.” Given it’s evidently all “standard boilerplate,” you’re told to just pay for their tool and avoid all that negotiation and review mumbo jumbo; even if some of said mumbo jumbo would significantly help a team.

This clever sleight-of-hand – using biased “data” to pretend that important terms are far more standardized than they really are – is looking out for the needs of a company profiting from selling simplistic software that can’t function without hyper-standardization; not the needs of the end-user (the client).

As I’ve said many times before, “don’t ask your lawyers about this” sounds very suspicious. “Let’s save you some legal fees” sounds much more benign, but the end-effect can be the exact same. A huge number of inexperienced teams get duped into signing bad terms, or taking counterproductive actions, but the smoke-and-mirrors strategy of minimizing legal fees (and thus not talking to a trusted independent advisor) provides misaligned actors plausible deniability for their (air quotes) “advice.”

Early-stage private companies building unique products and services, and gunning for 8-10 figure (or more) exits, are not standardized commodities, nor are the contracts they are signing at the foundation of their businesses. This is a total contrast to standardized shares of large public companies, which by their nature are highly liquid, have minimal governance authority, and are a part of diversified portfolios; in other words “low stakes.”

In contrast to liquid public equities, Founders’ and employees’ livelihoods, and often their entire life savings, rely on permanent deal terms tied to high-concentration illiquid assets with significant power over a company’s trajectory. Taking an inflexible, high-speed approach to the super high-stakes terms controlling a startups’ financing, ownership, and governance reflects far more the desires of market players who rely on scale and diversification – like spray-and-pray “dumb money” funds or mass-market software vendors – than on what is actually good and appropriate for each unique company with all or most of its eggs in one basket. This is exactly what happens when “tech values” are allowed to steamroll over legal’s.

Deal Closing Software

There are two broad types of work that law firms do for clients on financings: (i) actual “lawyer work” – assessing terms, educating and advising clients, negotiation, drafting and structuring – and (ii) administrative work like creating signature packets and tracking signatures or assembling closing sets. The former category is very difficult, indeed at times dangerous, to heavily outsource to third-party software because of how high-stakes and permanent it is – flexibility and trusted advocacy really matter here, but the latter category is always great to apply thoughtful technology to.

Closing Folders and Litera Transact are two deal closing tools that all corporate lawyers should review and consider adopting for their practices (one or the other). We’ve used tools like this for years, and I know a lot of ECVC “BigLaw” uses them as well. They use focused web-based interfaces for:

  • Organizing deal checklists and document sets
  • Auto-generating signature pages and packets
  • Auto-issuing e-signature requests through trusted e-signature tools like Docusign
  • Tracking real-time status of signatures, and
  • Compiling closing sets efficiently

What I love most about these tools is their focus and flexibility. If there’s one thing I’ve learned being a legal CTO for a decade, it’s to never trust sprawling “all in one” kinds of tools that show significant feature creep. The tendency for a software company to constantly expand into other features, and even industries, more often reflects a desire for monopolistic empire building than what is actually good for the end-user. They inevitably end up confusing, bloated, and over-priced.

Instead, use tools that do a focused set of tasks extremely well, with a simple interface, and customizability that integrates well into the varying needs of a law firm (the user here). Unlike signature collection features bolted onto other kinds of software, these tools are designed for lawyers and can work on an extremely diverse sets of transactions, including equity or debt financings, and M&A. The fact that no particular deal structure is imposed on them is super important so law firms can apply them to their clients’ varying needs.

Client Data Privacy and Security

While both tools started out as independent startups (Litera acquired Doxly and renamed it Transact, iManage acquired Closing Folders), they’re now owned by trusted legal software companies with robust and transparent policies around client data privacy and security. Lawyers should always be cautious about what software tools might be mining their clients’ data for other ends.

In the most egregious cases I’ve seen software companies market tools to lawyers, use those tools to mine those same lawyers’ client data, and then leverage that data by attempting to displace law firms with high-cost, high-margin legal “products” lacking the flexibility, contextual awareness, and ethical obligations of actual counsel. Sometimes that “data” is being sold directly to your clients’ market counterparties, to improve their negotiating posture.

If the tool is offered to you for “free,” then the payment is in data. What is that data going to be used for? I prefer paying directly for straightforward, well-designed and focused tools. My firm’s (and my clients’) data is not for sale.

Hopefully this is helpful. Good luck.

Startup Governance Choke Points: Protective Provisions

Related Reading:

As I’ve written many times before, one variable that makes the world of startup governance very different from other areas of corporate law is the substantial imbalance of experience and knowledge between the business parties involved. On one side you often have seasoned VCs who’ve been in the game for decades. On the other you often have an inexperienced entrepreneur for whom all of the complex terms in the docs are completely new. This imbalance leaves open numerous opportunities for leveraging founders’ inexperience to gain an advantage in negotiations either in deals or on complex board matters.

This can make the role that corporate lawyers play in VC<>founder dynamics quite pivotal. Whereas seasoned executives at mature companies usually rely on legal counsel for executing specific directives, but not for material strategic guidance, in the startup world good VC lawyers serve as strategic  “equalizers” at the negotiation table. This is why guarding against any conflicts of interest between your lead lawyers and your VCs is so important (see above-linked post). If your lawyers’ job is to help you guard against unreasonable demands or expectations from your counterparties, you don’t want those counterparties to have leverage over those lawyers. No one bites a hand that feeds them. VCs know this, and deliberately feed (engage and send referrals to) *lots* of lawyers in the ecosystem.

Because of this imbalance of experience, and even the tendency for some VC lawyers to not fully educate founders on the material nuances of deal terms and governance issues, I regularly encounter founding teams with overlooked “choke points” in their companies’ deal and governance docs. By choke points I mean areas where, if there were a material disagreement between the common stock and investors, the latter could push a button that really puts the common in a bind. It’s not unusual to find founders who simplistically think something like, “well the VCs don’t have a Board majority, so they can’t really block anything.” Trust me, it’s never so simple.

The hidden VC “block” on future fundraising. 

One of the most common hidden “choke points” I see in startup governance is overly broad protective provisions. These are located in the company’s Certificate of Incorporation (charter), and basically are a list of things that the company cannot do without the approval of a majority or supermajority of either the preferred stock broadly, or a specific subset of preferred stock. Given that the preferred stock almost always means the investors, these are effectively hard blocks (veto rights) over very material actions of the company. No matter what your cap table or Board composition looks like, these protective provisions mandate that you get the consent of your VCs for whatever is on that list.

Fair enough, you might say. The investors should have a list of certain things that require their approval, right? Of course. Balanced governance is good governance. But good, balanced governance terms should protect against the possibility of misalignment of incentives, and even conflicts of interest, in governance decisions for the company. In other words, they should prevent situations where someone can take an action, or block an action, purely out of self-interested motivations, while harming the cap table overall.

Very often so-called “standard” (there are all kinds of biases in what ends up being called standard) VC deal terms will give VCs protective provision veto rights over these sorts of actions:

  • creating any new series of preferred stock
  • making any change to the size of the Board of Directors
  • issuing any kind of debt or debt-like instrument.

The end-result of these protective provision is that, at the end of the day, you need your VC’s permission to raise any new money, because you can’t raise money without taking at least some of the above actions.

Let me repeat that so it sinks in: regardless of what your Board or cap table composition looks like – even if a VC is a minority holder, and the preferred don’t have a majority on the Board – the kinds of protective provisions that many VC lawyers call (air quotes) “standard” allow your VC(s) to completely block your ability to raise any new financing, no matter what the terms for that financing are. A “choke point” indeed.

Why is this a problem? Well, to begin with it’s a serious problem that I encounter so many founding teams that aren’t even aware that their governance docs have this kind of choke point, because nobody told them. A fair deal negotiation should require clear understanding on both sides. But more broadly, the problem is that VCs can have all kinds of self-interested reasons for influencing what kind of funding strategy a startup will take. They may want to block a lead from competing with them, for example. Or they may want to ensure that the follow-on funding is led by a syndicate that is “friendly” (to them) as opposed to one whose vision may align more with the goals of the common stock.

I have encountered startup teams several times who think they are in control of their company’s fundraising strategy, again because they simplistically looked at just their cap table and board composition, only to have a VC inform them that, in fact, the VC is in control because of an obscure protective provision that the founders never even read.

Preventing / Negotiating this Choke Point

The simplest way to prevent your VCs from having this chokehold on your fundraising strategy is to delete the protective provision(s) entirely. That may work, but often it doesn’t. Again, balanced governance is good governance. It’s reasonable for VCs to expect some protections in ensuring the company isn’t willy-nilly fundraising with terms that are problematic. I agree with that. But as I said above, it’s also unreasonable for the VCs to expect a hard block on any fundraising whatsoever, regardless of terms.

A more balanced way of “massaging” these protective provisions is putting conditions or boundaries around when the veto right is actually effective. For example, you might say that the veto right is not enforceable (the VCs can’t block a deal) if:

  • the new financing is an up-round, or X% higher in share price than the previous raise;
  • is a minimum of $X in funding;
  • maintains a Board with specific VC representation;
  • doesn’t involve payment to a founder, to ensure they are objective.

There are all kinds of conditions you could add to provide that only “good” (higher valuation, legitimate amount of money, balanced Board representation, etc.) financings can get past a VC block. Putting this kind of list in a term sheet can be an excellent conversation starter with a VC as to what they see as the long-term fundraising strategy, and where their own red lines are. It allows you to candidly ask your VC, “OK, if the deal checks all of these boxes, why exactly do you still need a veto right over it?”

But if your VC simply responds with a “this won’t work, we need a hard veto on fundraising” position on the negotiation – at a minimum you now have valuable data as to this VC’s worldview on governance and power dynamics in their portfolio. See Negotiation is Relationship Building. Regardless of where deal terms end up, forcing a discussion about them, and requiring the other side to articulate their position clearly, still serves a valuable purpose. Sometimes you don’t have the leverage to achieve better balance in your deal terms, but it’s always a positive to at least have your eyes wide open.

Putting substantive deal terms aside, I enjoy helping founding teams understand that many of the most (air quotes) “founder friendly” investors in the market are still far from charitable actors, and can be quite clever and subtle in their methods for maintaining power, despite the “friendly” public persona. See: Trust, “Friendliness” and Zero-Sum Startup Games. Note: this is not a moral judgment, but just an acknowledgement of reality. You and I aren’t Mother Teresa either. Navigate the market with the clear-eyed understanding that everyone is following their incentives, and protect your company accordingly.

A less balanced, but still improved, configuration of these protective provisions is to create an exception if a VC Board member approves the deal. You might (understandably) think: how is this better, if the VC Board member can just refuse to approve? Without getting too in the weeds, Board members have fiduciary duties to the cap table overall, whereas non-controlling stockholders generally do not. So at least theoretically, you could call out, and even sue, a Board member if it’s blatantly obvious that they are blocking a particular deal for reasons that are more about their own interests than the company’s.

I say theoretically, because the smartest and most aggressive investors, if they really want to play games with pushing your fundraising strategy in their preferred direction (and away from the preferences of the common), will be quite creative in developing plausible deniability for their behavior: they blocked the deal because that other lead wasn’t “value add” enough, they don’t believe now is the right time to raise because of market conditions, they’re concerned about X or Y thing that at least gives them an argument that they are still looking out for the company. So don’t get too excited about these fiduciary-related exceptions to protective provisions. They’re not nearly as helpful as the better strategy of putting concrete bypasses to a protective provision veto.

To be very clear, I still see quite a few founding teams who are fully informed about these issues, have a candid conversation with their VCs about it, and still ultimately put in some kind of hard VC-driven block on fundraising. I of course also see plenty of teams who, as soon as we bring this topic up to them, dig their heels squarely in the sand and completely refuse to do a deal unless the VC vetoes are removed/modified. It depends on context, leverage, values, trust, etc. But in all cases it is a net positive for the inexperienced founding team to know what they are signing.

Startup governance and power dynamics are much more nuanced than just what your Board and cap table look like, or the usual 2-3 high-level terms that founders read in a term sheet, thinking everything else is just “boilerplate.” Ensure you’re surrounded by objective, experienced advisors who can help you understand those nuances, so the deal you think you’re signing is in fact the one on the table.

Alignment in Startup Governance: Conflict, Collusion, Corruption

Related Reading:

Anyone looking to build a meaningful business needs to understand the importance of “alignment.” Alignment refers to the fact that building your company is going to involve the participation of numerous categories of people – founders, employees, executives, investors, etc. – all of whom come to the table with different incentives and motivations; and they are hardly going to be naturally in sync with one another. To make them all “play nice” you need to find ways of getting them aligned on a single vision, so you can get their approval and support on key transactions. It’s never as simple as it sounds.

Part of the “tension” in incentives stems from the fact that different people have different characteristics and legitimate needs. For example, most major preferred stockholders (VCs) are going to be affluent individuals with diversified portfolios, and (importantly) downside risk protection in the form of a liquidation preference. This means that, other than the absolute worst scenarios, they get their money back before the common stockholders (founders, employees) get anything. They also tend to be more interested in pursuing larger exits to satisfy their LPs return expectations, even if the paths to those exits take longer and involve more risk. Their already existing wealth means the potential return from this one individual company isn’t “life changing” for them in the way it could be for a founder or early employee. A life changing exit for a founder may be a waste of time for a large VC fund.

Patience is a lot harder when 80-90% of your net worth is sitting in unrealized value on a single company’s cap table. It’s much easier when you’re already in the 0.1%, and you’re just stacking more gold on top of an already healthy balance.

Even within broad categories like “common stockholder” there is very often misalignment of incentives and interests. Earlier common stockholders, like founders, sit in very different positions from later common stockholders, like professional executives. Someone who has been working at a company for 6 yrs and has tens of millions of dollars in fully vested equity value is going to assess the terms of a later-stage financing or acquisition offer very differently from someone who just showed up at Series B, got their stock at a relatively high exercise price, and thus needs the business to appreciate much more in value before they can really get much out of their equity.

Corporate Governance is the professional field of managing the relationships among the various constituents of a corporation and their varied interests. Good governance means achieving good alignment. Bad governance often results from ignoring misalignment, and letting it metastasize into destructive conflict, or other times into collusion or corruption. In Corporate Law, there are legal mechanisms in place to attempt to protect against misalignment getting out of hand in a corporation (including a startup). Members of a Board of Directors, for example, have enforceable fiduciary duties to look out for the interests of all the stockholders on a cap table, not just their own personal interests. If evidence arises that they approved a self-interested transaction at the expense of smaller holders not represented on the Board, those smaller holders can sue.

Conflict

The source of governance conflict that gets the most attention in startups is the tension between founders and venture capitalists, particularly as it relates to power (who ultimately calls the shots) within a company. This power tension is real, but it’s not what I intend to write about here. There are plenty of other posts on this blog about that topic.

Aside from hard power, conflict can arise between founders/common stockholders and investors because of economic misalignment. As mentioned above, given their different positions in terms of affluence, risk-tolerance, and concentration of personal wealth, it’s not uncommon to encounter situations where founders or common stockholders want to pursue path A for a company, while investors are insistent on pursuing path B. In the worst circumstances, this can get into battles over voting power and Board structure. I’ve even seen situations in which investors attempt a “coup” by swiftly removing founders from a Board in order to force through their preferred agenda.

From a preventive standpoint, one of the best ways to avoid this sort of conflict is fairly obvious: ask the hard questions up front and get alignment on vision before anyone writes a check. Founders and investors should be candid with each other about their needs and expectations, and both sides should conduct diligence (reference checks, including blind ones if available) to verify that the answers they’re getting are in sync with past behavior.

Another tool for achieving better economic alignment between founders/common and investors/preferred is allowing the common stock to get liquidity in financings. Years ago the predominant view was that letting founders take money off the table was a bad idea, because everyone wanted them “hungry” to achieve a strong exit. The fear was that by letting them liquidate some wealth, they’d lose motivation and no longer push as hard. While this was a legitimate “alignment” concern, the general wisdom today is (for good reason) that it was actually getting the issue backwards.

More often than not, failing to let founders get some early liquidity is a source of misalignment with investors. Investors want to let the business continue growing and go for a grand slam, but founders (and their families typically) are impatient to finally realize some of the value that they’ve built. It can be very frustrating for a spouse to see a headline that a founder’s company is worth 8-9 figures, and yet they still can’t buy that home they’ve been eyeing and talking about for half a decade. Letting founders liquidate a small portion of their holdings (5-15%) – enough to ease some of their financial pressure but not enough that a later exit is no longer meaningful for them – can go a long way in achieving better alignment between the early common and the investor base. It makes founders more patient and thus better aligned with other stockholders with longer time horizons.

Today, I far more often see VCs and other investors be far smarter about founder and other early common stockholder liquidity. At seed stage it is still considered inappropriate (for good reason typically), and in most cases Series A is too early as well; though we are seeing some founder liquidity as early as higher-value Series As that are oversubscribed. By Series B it is more often than not part of a term sheet discussion.

But be careful. Relevant players should avoid any impropriety indicating that VCs are offering founders liquidity in exchange for better overall deal terms. That’s a fiduciary duty violation, because it benefits individual Board members while harming the cap table overall. For more on these kinds of risks, see the “corruption” part of this post below.

Collusion

Aside from destructive conflict in company governance, another concern is when various constituents on a cap table are able to consolidate their voting power in order to force through initiatives that may be sub-optimal for the cap table as a whole, but benefit the players doing the forcing.

One way in which this happens involves larger cap table players, with an interest in having their preferred deals approved, using quid-pro-quo tactics to convince other cap table holders to accept Deal A over Deal B because Deal A aligns more with the interests of the existing money players. For example, if a Series A lead currently holds a board seat and wants to lead a Series B, that VC has an interest in not only minimizing competition for that deal, but (assuming they don’t already have a hard block from a voting % perspective) also convincing other cap table players to go along with them.

All else being equal, an early seed fund investor should be more aligned with a founder than a Series A lead as to evaluating a Series B deal led by the Series A VC. They want the highest valuation, and the lowest dilution, possible. While the Series A VC is on both sides of the deal, both the seed and founder are only on one (along with the rest of the cap table). This is good from an alignment perspective. But all else isn’t always equal. For example, the seed fund and the Series A VC may have pre-existing relationships. The Series A lead and seed fund may share investment opportunities with each other in the market, and thus have an interest in keeping each other happy in a long-term sense despite their narrow misalignment on a particular company.

All it takes is for the Series A lead to invite the seed investor out to lunch, remind them of their extraneous relationships and interests, and now we have a collusion arrangement in which the seed fund may be motivated to approve a sub-optimal (for the company) Series B arrangement because of secondary benefits promised by the Series A lead on deals outside of this one.

This exact kind of dynamic can happen between VCs and lawyers, by the way. See: How to Avoid “Captive” Company Counsel. Many VCs very deliberately build relationships with influential corporate lawyers in startup ecosystems, because they know very well that a lawyer who depends on a VC for referrals and other work isn’t going to push as hard for his or her client if that client happens to be across the table from said VC. Watch conflicts of interest.

The key preventive tactic here is: pay very close attention to relationships between people on your cap table, on your Board, and among your key advisors and executives. It is too simplistic to look at the %s on your cap table and assume that because no particular holder has a number-based veto majority that you are safe. The most aggressive and smart players are very talented at cap table politics. Diversify this pool of people by ensuring that they are truly independent of one another, preferably even geographically, so that they will be more motivated by the core incentive structure of your own cap table and deals, and not by extraneous factors that muck up incentives.

Corruption

Collusion involves simply coordinating with someone else to achieve a desired goal, but it doesn’t necessarily mean that collusion violates some duty you have to other people. A seed investor who doesn’t sit on your board has no fiduciary duty to you or anyone else on your cap table. So if they collude with your Series A lead to force through some deal that you don’t like, you may not like it, but you don’t really have any statutory legal right – aside from contractual rights you and your lawyers may have negotiated for – to make them do otherwise.

When collusion becomes corruption, however, someone is in fact going against their legal obligations, and trying to hide it. A common kind of governance corruption I’ve encountered is when VCs try to ensure that senior executive hires are people with whom they have long-standing historical relationships, even when other highly qualified candidates are available. Those executives will typically sit as common stockholder Board members, and have duties to pursue the best interests of the Company as executive officers. But because of background dependencies those executives have on specific VCs – those VCs may have gotten them good jobs in the past, and will get them good jobs in the future – they’re going to ensure the VCs always stay happy.

If as a founder you suddenly find out that your VCs know about certain private matters going on in the company that weren’t formally disclosed to them, there’s a very high chance there are background relationships and dependencies you were ignoring. While it’s always great for investors to bring their rolodexes and LinkedIn networks to the table when a portfolio company needs to make key hires, my advice is to generally ensure that there is still an objective process for sourcing high-quality, independent candidates as well. Also, build the pipeline process in a way such that no one gets the feeling that it was really a VC hiring them instead of the C-suite team or broader Board. Executives should not be reporting to VCs individually without the involvement and knowledge of the Board.

A more serious form of potential corruption – and an extremely clever one – that I’ve observed in the market in recent years involves VCs and founders. Imagine VC X is a high-profile VC fund that sees lots of high-growth angel investment opportunities. The ability to “trade” access to those opportunities is extremely lucrative currency, and VCs are experts at using that currency to build relationships and influence in the market.

VC X is an investor in Company A. Founder Y is a founder of Company A. Normally, as we’ve seen, the economic misalignment between Founder Y and VC X as it relates to Company A ensures that Founder Y will negotiate for as high of a valuation as possible because she wants to minimize her dilution. This puts Founder Y very much in alignment with other common stockholders on the cap table (employees) because they too want to minimize dilution. But obviously VC X would prefer to get better terms.

What if VC X offers Founder Y “access” to the angel investment opportunities it sees in the market? Suddenly we have an extraneous quid-pro-quo arrangement that mucks up the incentive alignment between Founder Y and other common stockholders. While on this company Founder Y may want to make VC X provide as good of terms as possible for the common stock, Founder Y now wants to keep her relationship warm with VC X outside of the company, because VC X is now a lucrative source of angel deal flow for Founder Y.

See the problem? Founder Y can make money by accepting worse terms for the company and cap table as a whole, because it benefits VC X, who rewards the founder with outside angel investment opportunities. The founder’s alignment, and fiduciary responsibility, to the rest of the common stock has been corrupted by outside quid-pro-quo.

I have seen founders co-investing in the market alongside the VCs who are currently the leads in those founders’ own companies. The VCs are not doing this to just be nice and generous. They’re using their deal visibility as a currency to gain favor with founders, potentially at the expense of the smaller common stockholders whom the founders should be representing from a fiduciary perspective.

This is an extremely hard governance issue to detect because it involves the private behavior of executives and VCs completely outside of the context of an individual company. It is unclear whether default statutory rules would ever require Founder Y and VC X to disclose the outside arrangements they have, given they aren’t true affiliated parties in the classic sense of the word. Frankly, it’s kind of a “cutting edge” problem, because while investors have forever traded deal flow with other investors to build collusive relationships, only recently has this strategy (very cleverly) been extended to founders.

But it’s something everyone, including counsel, should keep their eye on. It may even be worth considering creating new disclosure requirements regarding anyone purporting to represent the common stock on a Board (founders included) and co-investment or investment referral relationships with key preferred stockholders.  We certainly want founders and VCs to be aligned on maximizing the value of a particular company. But this (trading deal flow outside of the company as quid-pro-quo favors) is not that. The losers are the employees and smaller investors whose interests aren’t properly being looked after, because founders as common board members may be favoring particular VCs on the cap table over other outside offers that have better (for the company’s stockholders) terms but don’t come with juicy personal investment opportunities on the side.

It’s somewhat ironic that ten years ago company-side startup lawyers (I don’t represent investors) had to think a lot about overly aggressive “asshole” VCs who mistreated founders, in many cases to the detriment of a company. But today it’s much harder for VCs to play that game because the ecosystem has become so much more competitive and transparent reputationally. Now we instead need to have a conversation about the exact reverse: “founder friendliness” getting so out of hand that it’s now potentially generating fiduciary duty issues and harming smaller cap table holders. Unsurprisingly, Silicon Valley is, from my observation, where things have flipped the most.

When the stakes and dollar values are very high – and in top-tier startup land they very often are – incentives drive behavior. Understand how the incentives align and misalign among the key constituencies on a cap table, and use that knowledge to achieve outcomes that maximize value not just for particular “insiders,” but for all stockholders who’ve contributed to the company.